Direct Mail has long been a proven and trusted marketing strategy for many of the most successful mortgage companies in the industry. If you are considering a direct mail campaign, here are five things to know before making any major investments:
1) Targeting the most qualified prospects
Direct Mail success all starts with a list. It sounds simple, but it is true. About half of the investment goes to postage, so why spend on unqualified prospects? Credit bureau data ensures you attract already eligible borrowers based on a strict set of guidelines including verified FICO score, mortgage type, balances, payment history, and personal loans. If you are looking for the best mortgage direct mail companies, then you can search over the internet.
2) Create a compelling mail piece
It involves a simple formula for calculating monthly savings, based on your mortgage data, resulting in a call to request a free quote. As for the format, instant packet mailing and confidential personal style will help increase your open rate, unlike an envelope that screams "advertising" and is quickly thrown into a pile of junk mail.
3) Time control myself
Every Marketing Specialist at Mail Direct wants to know "when will my phone start ringing?" The truth is that no one can say exactly. Timing is everything and the best way to control the spreading droplets that arrive daily and consistently.
4) Maximize your budget
Let's face it, direct mail isn't cheap. Think about it, even at the most conservative response rate, you are speaking to qualified, shortlisted prospects to call you directly to apply for a mortgage; Imagine how great the conversion rate can be.