The postcard is the workhorse of direct marketing. Postal marketing really works, which is why direct marketers have used this marketing tool for decades. You can use postcard marketing with any form of marketing. To get the best return on your investment, you need to make constant improvements in all aspects of your postcard marketing campaigns. Here are some effective ways to increase consumer response rates with postcard marketing. You can also get additional information on real estate direct mail postcards from Mail King USA
Start with the big idea:
A good offer can motivate your target audience to respond immediately. A beautiful postcard alone cannot motivate people; you need to have a solid promise of value.
Mailing List:
After deciding on a great idea for your direct mail postcard, you need to create a mailing list to match the best audience profile as closely as possible. An internal list of the target market is the best way to go. You can call an expert to help you.
Postcard title
With the direct mail postcard, you only have a few seconds to grab the reader's attention. It can be referred to as a golden peek the moment a postcard comes out of the mailbox, whether to attract them or not. A strong headline can help contribute to the title of a postcard. The title of your postcard must contain the following characteristics:
The consumer can read accurately at a glance
Should be interesting
Call to action
Postcard image:
Postcards have limited space, so you should choose only one image for the dominant postcard on the unaddressed side of the postcard. Make sure your postcard image is compatible with the title mentioned. An image must contain the following characteristics:
Message clarity
Never assume that your target audience will understand your product and service as well as you, they can't. Therefore, you should have a crystal clear message on your postcard that is easy to understand with a single read.