There are many different types of online advertising available in Charleston. Here are some of the most popular:
Display Advertising: Display advertising, also known as banner advertising, is one of the most common types of online advertising. Banner ads are typically graphical ads that appear on web pages, often in the sidebars or header/footer areas.
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Search Engine Advertising: Search engine advertising is a type of online advertising that allows businesses to advertise their products or services through paid listings in search engine results pages (SERPs). Typically, businesses will bid on keywords relevant to their products or services in order to appear in sponsored listings when users search for those terms.
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Social Media Advertising: Social media advertising is a type of online advertising that allows businesses to promote their products or services on social media platforms like Facebook, Twitter, and LinkedIn. Businesses can create ads targeting specific demographics and interests, and users can share or “like” these ads to help spread the word about the product or service.
Native Advertising: Native advertising is a type of online advertising that takes on the form and function of the content surrounding it. For example, an article about hiking trails might contain a native ad for hiking gear at the end of the article. Native ads are designed to blend in with the surrounding content so that they are less intrusive than other types of ads.
Affiliate Marketing: Affiliate marketing is a type of online advertising in which businesses pay affiliate marketers commission for referring customers to their products or services. Affiliates can generate leads through their own marketing efforts or by participating in affiliate networks.